Bringing the SOREL Footwear brand identity to life through content and personal storytelling that embodies the brand ethos.

Client: SOREL
Services: Storytelling, Influencer Marketing, Production

On The Street

I was selected as 1 of 2 local creatives featured in an editorial-style shoot on location in downtown Toronto. These client-produced images and video convey the on-the-go lifestyle that SOREL aims to support and were published in a full digital article on FASHION Magazine and Toronto Life.


I then leveraged my personal brand and unique storytelling to support the campaign by creating a Get Ready With Me / Day In The Life vlog to give viewers a behind the scenes glimpse into my life as a creative multi-hyphenate. The full video below was shared on FASHION Magazine’s YouTube while a shortened teaser was shared on my Instagram.

On the ‘Gram

Camapign content was also syndicated on the Instagram accounts of both FASHION Magazine and Toronto Life.