Going For GOLD
Hershey’s sought to create a promotional campaign for the launch of Hershey’s GOLD bar. I was asked to participate in the production of the campaign materials as well as to produce and publish branded Instagram content. The large, multimedia campaign spanned billboards, transit shelters, streetcar wraps, subway platforms, and various digital marketing efforts in Toronto and Montreal.
#GOLDIsIn
I produced a 4 part series of Instagram stories shot during the campaign’s production to take my audience behind the scenes of its creation. With four outfit changes in total, I appeared in the most scenes of all the influencers.
