Influencer Marketing

For the launch of their GOLD bar, Hershey’s Canada recruited a handful of Toronto taskmasters to spread the message that #GOLDIsIn

Client: Hershey's
Services: Influencer Marketing

Going For GOLD

Hershey’s sought to create a promotional campaign for the launch of Hershey’s GOLD bar. I was asked to participate in the production of the campaign materials as well as to produce and publish branded Instagram content. The large, multimedia campaign spanned billboards, transit shelters, streetcar wraps, subway platforms, and various digital marketing efforts in Toronto and Montreal.


I produced a 4 part series of Instagram stories shot during the campaign’s  production to take my audience behind the scenes of its creation. With four outfit changes in total, I appeared in the most scenes of all the influencers.

Campaign Launch

The campaign was launched with a series of Instagram posts published by myself and the other influencers in addition to the digital and out-of-home advertising that went live on the same day.

Out and About

The campaign was captured in various out-of-home spaces in Toronto and Montreal.