Styles on Styles
Published on Instagram and TikTok, the following video is a campaign partnership showing four Call It Spring fall styles with outfit inspiration for how to wear them.
Kind AF
I partnered with Call It Spring on this Instagram campaign to promote their Kind AF collection and inspire my community to be Kind AF, just as the brand’s 100% vegan style are to the planet. I doubled my good deeds by surprising four of my closest friends with bouquets while also supporting a local Black-owned, woman-owned floral shop. Campaign content was shared on both my and the brand’s Instagram accounts.
![Call-It-Spring-KAF](https://miriannjoh.com/wp-content/uploads/2021/12/Call-It-Spring-KAF.jpg)
Face Masks for Change
The objective of this partnership was to promote the brand’s range of face masks while also highlighting that 100% net proceeds went to support Black and Indigenous communities fighting inequalities in US and Canada. Campaign content was shared on both my and the brand’s Instagram accounts.
![Call-It-Spring-FM4C](https://miriannjoh.com/wp-content/uploads/2021/12/Call-It-Spring-FM4C.jpg)
Black History Month Takeover
During Black History Month Call It Spring entrusted me to open a dialogue on Black Hair via their Instagram stories. I lead with my personal experiences with the topic, shared educational information, provided actionable ways to connect, and concluded with empowering words to inspire optimism. The following slides include a frame from my stories sending viewers to the brand’s account as well as stills from the takeover stories.
Pinterest Reposts
I often integrate Call It Spring products into my organic content creation and in the course of that have had my work reposted and shared on the brand’s Pinterest account.
![Call-It-Spring-Pinterest-repost-001-small](https://miriannjoh.com/wp-content/uploads/2021/12/Call-It-Spring-Pinterest-repost-001-small.jpg)
![Call-It-Spring-Pinterest-repost-002-compressed](https://miriannjoh.com/wp-content/uploads/2021/12/Call-It-Spring-Pinterest-repost-002-compressed.jpg)
![Call-It-Spring-Pinterest-repost-003-small](https://miriannjoh.com/wp-content/uploads/2021/12/Call-It-Spring-Pinterest-repost-003-small.jpg)
![Call-It-Spring-Pinterest-repost-004-compressed](https://miriannjoh.com/wp-content/uploads/2021/12/Call-It-Spring-Pinterest-repost-004-compressed.jpg)