Youtube

Influencer Marketing

I teamed up with Youtube to generate awareness for their latest feature, bite-sized videos called Shorts. By incorporating my talents in fashion design and love for West African textiles, I showed audiences the fun of Shorts for entertainment and sharing stories.

Client: Youtube
Website: youtube.com
Services: Influencer Marketing, Storytelling, Production

From Sketch to Slay

For this set of content I invited viewers along my sewing journey of taking a fashion sketch to a finished look, including patterndrafting, cutting pieces, assembling the garments and modeling my new outfit. This video was shared on Youtube, TikTok, and Instagram and supported by the series of Instagram stories below.

We Love Short Shorts

As part of the campaign, Youtube challenged creators to produce a video using The Royal Teens 1957 hit “Short Shorts”. I embraced the messaging of the song and combined it with my love for DIY fashion by showing how I transformed a long jumpsuit into a jumpsuit with shorts. This video was shared on Youtube, TikTok, and Instagram and supported by the series of Instagram stories.