Who What Wear

Digital Collaboration

Who What Wear is a premiere online destination for all things fashion. Their Instagram boasts a following of 3 million fans looking to them for the latest in trends, celebrity style, and more. I was invited by one of their editors to be a part of an article on some of the season’s hottest and trendiest pieces. I was chosen to style the leopard print pant of the season: a cropped, slim leg cigarette pant by Miaou called the Junior Jean.

Client: Who What Wear
Services: Creative Direction, Fashion Styling, Modeling
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Making Miaou My Own

Miaou’s Junior Jean in Leopard was more versatile than I could have ever imagined. I’ve never considered leopard print to be a neutral but the way they lend themselves to so many styling options was a fun surprise and a refreshing break from the norm. My personal style ranges across the spectrum from girly to casual to tomboy chic and I had fun showing how these jeans could also make the leap between styles and never lose their cool factor.

Fashion Styling

I styled each look differently to showcase the jeans' versatility and chic functionality.

Creative Direction

For these images I focused on the importance of location and how each outfit fit into its surroundings to tell a more complete story of how, when, and where to wear each look.

Modeling

As the model I opted for lively, action-oriented poses to convey the fast-paced lifestyle of an effortlessly stylish fashion It-Girl.

Image courtesy of Who What Wear

Getting the Leopard Look

“Leopard has long been a classic print in fashion’s history book, but there’s no denying that it absolutely exploded on the scene this season. Shoes, bags, jackets, you name it—there’s no territory the print hasn’t conquered. Despite the print’s ubiquity, Miaou’s Junior Jeans stand apart from the pack for their utter wearability. Featuring an of-the-moment straight leg with a cropped hem and exposed button fly, it’s essentially like other pairs of It blue jeans right now except 10 times cooler, thanks to the animal print.”

— Who What Wear