Wet N Wild Beauty

Creative Direction

A trio of glistening highlighter and blush duos from Wet N Wild’s Hello Halo collection are photographed for use in digital marketing and on social media channels

Client: Wet N Wild Beauty
Services: Creative Direction, Digital Photography

Shine On

I sought to capture the spirit of the collection through a series of digital content spec work intended for use in website banners, headers, email marketing campaigns, newsletters, and on visual platforms like Instagram, Pinterest, and Facebook. The key messaging I chose to emphasize was the products’ high shine characteristics. I amplified the visual storytelling by using prismatic and reflective photographic techniques to create impactful, inspiring imagery.

Duet PR Repost

Duet Public Relations, Wet N Wild’s PR agency in Toronto, selected one of the images from this series to share on their Instagram account for the promotion of this collection.