American department chain Nordstrom launches its first national campaign in Canada and recruits 13 unique Canadians to help spread the message.

Client: Nordstrom
Services: Storytelling, Modeling

True Nord

For the launch of their first Canada-wide campaign, Nordstrom set out to convey what it truly means to be Canadian. I was selected by Nordstrom to tell the story of Canada’s beauty and diversity in a large-scale roll out that appeared in digital ads, billboards, transit shelters, social media, and

My Canadian Experience

I was interviewed by Nordstrom to tell a richer, deeper story about what it means to be Canadian in this profile featured on and shared on their social media channels.

In the News

Upon its launch, the campaign generated considerable buzz and praise online. It has been covered by Fashion Magazine, Canadian Living, Strategy, and Business Insider among many more.