Codigo Hair

Creative Direction

Beauty company Codigo Hair appoints me to work on their rebrand with a fun and sexy new identity inspired by Ariana Grande and feminine fashion trends of the 2000’s.

Client: Codigo Hair
Services: Creative Direction, Branding, Production

A New Look for Luxury Hair

For their company rebrand Codigo Hair set out to bring their new branding to life by creating a multimedia campaign as well as digital assets for their e-commerce site and social media. For my contribution I was brought on to co-creative direct the overall creative vision as well as fully manage fashion and beauty direction and provide on-set coordination. We collaboratively defined, developed, and executed a new brand identity aligned with the company’s goals and objectives.

Campaign Images

The following images are stylized assets produced to showcase the hair products as well as the brand identity and connect the brand to their desired consumers for marketing, promotion, and sales purposes.

Campaign Videos

The videos below continued to bring the campaign and brand to life by showing the products in motion as well as showcasing the brand’s youthful, vibrant personality.

The Rebrand Goes Live

All of the materials produced during the rebrand came together to create a cohesive image as shown on the homepage.