A New Look for Luxury Hair
For their company rebrand Codigo Hair set out to bring their new branding to life by creating a multimedia campaign as well as digital assets for their e-commerce site and social media. For my contribution I was brought on to co-creative direct the overall creative vision as well as fully manage fashion and beauty direction and provide on-set coordination. We collaboratively defined, developed, and executed a new brand identity aligned with the company’s goals and objectives.
Campaign Images
The following images are stylized assets produced to showcase the hair products as well as the brand identity and connect the brand to their desired consumers for marketing, promotion, and sales purposes.
Campaign Videos
The videos below continued to bring the campaign and brand to life by showing the products in motion as well as showcasing the brand’s youthful, vibrant personality.
The Rebrand Goes Live
All of the materials produced during the rebrand came together to create a cohesive image as shown on the CodigoHair.com homepage.
