V-Day, Your Way!
We all know the common themes associated with Valentine’s Day marketing. Red roses, teddy bears, and heart-shaped boxes of chocolates. But Call It Spring is all about empowering their community to do things their way and when it came to creating spec work for the shoe brand, I sought to continue that narrative of redefining the norm.
This series redefines traditional Valentine’s Day norms by encouraging consumers to celebrate all kinds of love, especially self love, through treating themselves to something stylish and new. It seeks to excite by using highly saturated hues. By utilizing mirrors, the images showcase the products from various angles all at once for a more compelling visual. This series was created with the intent to be published on social media, specifically Instagram. Its captivating imagery and square format lend themselves to the visual platform. The series aligns with Call It Spring’s youthful, fun, and bright imagery and would easily integrate into the brand’s existing digital content on their Instagram grid.