Alessia Cara

Music Video

On Alessia Cara’s 20th birthday she released the music video for her third single “Scars To Your Beautiful” on Cosmopolitan.com. To help convey her message, she enlisted a handful of individuals that while different in appearance, share similar stories of triumph over adversity. I was one of those people.

Services: Storytelling

“Scars To Your Beautiful” Music Video

On July 11th, 2016, Canadian breakout star Alessia Cara premiered the music video for her third single “Scars To Your Beautiful” from her critically-acclaimed debut album Know It All.

Cara spoke to Cosmopolitan.com first about the video saying “I had this vision of many different cinematic shots of different kinds of people. I wanted all kinds of people — young, old, whatever their situation, whether it’s visible scars, non-visible scars — just a bunch of different women, and there are some men in there as well because it can reach out to guys too. But I wanted real shots of real people telling their stories, and showing the story through little vignettes.” Of the music itself, Cosmopolitan wrote “The song is more than just an empowering anthem; it’s an affirmation of self-love and acceptance.” Since its premiere, the video has been viewed nearly 100 million times on Cara’s YouTube alone.

“The things that seem like weaknesses, that seem like weird things that make you strange ― when you become an adult and you get out into the world, you’re gonna find out that all those differences are your greatest strengths”

–Me for “Scars To Your Beautiful”

Spearheading the Message

Keeping with Cara’s vision, my contribution to the music video involved me tapping into my vulnerability, honesty, and personal history to share my insight, advice, and experiences with her audience in a way that would be relatable, encourage them to connect with the project,  and amplify her message.

Cara relied on my unique voice to be an anchor for her project, intertwining my pulled quotes throughout the music video and utilizing my contributions in concert performances and for other promotional purposes. The music video was picked up and covered by various prominent news and music media outlets including Huffington Post Candaa who cited my direct quote in their coverage.

Storytelling

I leveraged my personal experiences and speaking skills to personalize and amplify Cara's mission of spreading self love and acceptance.