Alessia Cara

Storytelling

Alessia Cara enlisted a handful of individuals to share their stories of triumph over adversity for the music video for her single “Scars To Your Beautiful” which premiered on Cosmopolitan.com.

Services: Storytelling

“Scars To Your Beautiful” Music Video

Alessia Cara sought to feature real people sharing their personal journeys for the music video of her single “Scars To Your Beautiful”. For my contribution I tapped into my vulnerability, honesty, and personal history to share my insight, advice, and experiences with her audience in a way that would be relatable, encourage them to connect with the project,  and amplify her message. Since its premiere, the video has been viewed nearly 100 million times on Cara’s YouTube alone.

Anchoring the Message

Cara relied on my unique voice to be an anchor for her project, intertwining my pulled quotes throughout the music video and utilizing my contributions in concert performances and for other promotional purposes. The music video was picked up and covered by various prominent news and music media outlets including Huffington Post Candaa who cited my direct quote in their coverage.
“The things that seem like weaknesses, that seem like weird things that make you strange ― when you become an adult and you get out into the world, you’re gonna find out that all those differences are your greatest strengths”
–Me for “Scars To Your Beautiful”